Magento is one of the leading open-source eCommerce platforms. Magento is robust, and its splendid add-ons and extensions provide flexibility and control over developing the store. The free community version of Magento is sufficient to build a small and medium-sized business. Magento offers full control over the design and functionality of your online store.
Benefits of Magento
1) The community version of Magento is free, and if you want to scale up your business, then you can use the paid enterprise version.
2) Magento offers different overwhelming features, such as coupons, sitemaps, bulk import/export.
3) Magento also offers different conversion tools, such as order tracking and one-page checkout.
4) Using Magento, you can send different alerts to the customers, such as product, price, and back-in-stock messages for automated marketing.
5) Magento helps to create separate multi-lingual sites.
6) You can customize your store, user, and admin area by using Magento to make your site look unique.
Downsides of Magento
1) The packed features of Magento can make it resource-hungry and clunky.
2) Building and managing a Magento site requires technical knowledge and development skills.
3) The enterprise version of Magento is quite expensive when you take consideration of the costs for themes, domain, and hosting.
WooCommerce is a free WordPress plugin, and that is one of the most commonly used eCommerce platforms. It is an open-source CMS plugin that helps to develop an eCommerce store or website. To install WooCommerce on Wordpress, follow the below steps.
1) Log in to your WordPress site and navigate to the ‘Plugins’ section.
2) Click ‘Add New’ and search for WooCommerce.
3) Select ‘Install Now’, and after installation, click the ‘Activate Now’ button. Now WooCommerce is ready to use.
The WooCommerce plugin can automatically convert any WordPress website into a fully functional online store, with product pages, coupons, and inventory management.
Benefits of WooCommerce
1) WooCommerce is a free, open-source plugin that is easy to download and install.
2) You can connect all the major payment gateways with WooCommerce. By default, PayPal and Stripe are the payment gateways connected with WooCommerce, and you can also accept payment via Amazon Pay and PayFast.
3) The WooCommerce themes make it easy to build an eCommerce store. You can get WooCommerce themes from the official WooCommerce store, or any third-party website, such as Themeforest.
4) WooCommerce has an extensive library that helps to add multiple features to your store.
Downsides of WooCommerce
1) The WooCommerce plugin is free, but its themes, extensions, hosting, and the domain name is costly.
2) WooCommerce requires several moving parts, such as hosting, Wordpress, and the WooCommerce plugin. These parts make it intimidating for beginners with several tasks, such as SEO, security, hosting, and caching.
Similarities of WooCommerce and Magento
Both WooCommerce and Magento platforms share some similarities, such as:
1) Both the platforms are free of cost. Magento has a free community version, and WooCommerce is a free WordPress plugin.
2) You can add an unlimited number of products using both platforms.
3) Both platforms support unlimited sales and orders.
Differences between WooCommerce and Magento
The differences can make you decide which platform to choose for your eCommerce store.
1) Ease of Use
WooCommerce is easy to understand and use. But you require some technical knowledge and primary developer skills to work with Magento. By technical tweaking, you can bring out flexibility and customization abilities to your Magento store.
WooCommerce plugin is free of cost, but you need to pay for the domain name, SSL, and WordPress hosting account. WooCommerce is still cheaper than the Magento community version. Magento has a free community version, but it does not have all the features and support. To run the Magento free community version, it requires a VPS hosting plan or cloud service, which is not cheap. Magento also comes with a paid enterprise version for large businesses, and it is very costly when compared with WooCommerce and Magento community version.
3) Additional Features
Since WooCommerce is a WordPress plugin, it is easy to integrate third-party services, such as Google Analytics, Stripe, etc.. The addition of such service helps to customize your site even without technical knowledge.
Magento has a few and limited third-party plugins for easy customization. A person should have the technical knowledge and developer skill to develop and customize the Magento site. You can also hire Magento developers to customize your site, but that can increase your overall expense.
4) Payment Gateway
A good eCommerce store should offer several payment options that are popular in the market. By default, the payment gateways connected with WooCommerce are PayPal and Stripe. WooCommerce can integrate with various payment options, such as Alipay, Visa, Mastercard, Google Pay, Amazon Pay, PayFast, and more.
Magento supports Paypal, Cash on Delivery, bank transfers, and more. Magento also supports different third-party payment extensions, such as Stripe, Skrill, 2Checkout, Braintree, Google Checkout, and WePay.
5) Page Loading Time
The page loading speed is one of the essential factors while choosing the eCommerce platform because, in today’s market, every microsecond counts. With the same RAM and server type, the page loading time of a WooCommerce site is around 414 ms against the 619 ms of the Magento site. The page size of a WooCommerce site and Magento site is 228 KBs and 718 KBs, respectively, and this is one of the primary reasons for the difference in the page load time.